What you need to know about participating in the Red Bull madness

What’s this insanity all about?

Last year, i3 Detroit did so well in all 3 phases of the Red Bull Creation challenge (the puzzle board, the Chronotune, and the final 72-hour build in New York City), that we automatically prequalified for the finals this year. But unlike last year’s 4-person teams, this year anyone can — and should — participate!

So who’s going to New York?

Nobody! This year, the Creation takes place at individual spaces across the country. Red Bull sent us some video equipment to stream our build. That means that anyone who walks into i3 Detroit this weekend is part of it!

What are we making?

We don’t know yet! The theme will be revealed at 9:00 tonight. Then the clock starts, and we have 72 hours to conceive and create … whatever!

What should I expect if I drop in?

Expect to be involved! Whatever skills you have, they might be useful, and the only way to find out is to show up and dive in..

Also, expect a bit of paperwork! In addition to i3′s guest waiver, Red Bull’s production company has a release/waiver form that must be signed by anyone who might appear in our video stream. Please review it before dropping in. Regardless, expect around-the-clock activity, as we design and build and scramble for parts. There may be food, there may be news crews, it’s anyone’s guess!

Why?

Guts, glory, and cash: The prize purse is $10,000. And for the same reason we do anything else — because it’s just plain fun!