Difference between revisions of "HOWTO Host an Event at i3detroit"

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(Create it on Eventbrite: note about address specificity)
(Get even more people to attend your event: added faceook, corrected things)
 
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= Find a member to host =
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So you want to host a class or event? Great! Here are some instructions to help your event go flawlessly.
If you are not a member of i3detroit yet, that's ok. We love to have non-members hold events at our space. However, you will need to either [[HOWTO Become a member|become a member]] yourself, or enlist the help of a current member to host the event.
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=Check with the other members=
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==Get some help==
Out of courtesy, you're advised to run your idea past at least a couple other members. Bring up your idea at a meeting or on the [[mailing list]].
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===Get expert help===
 +
Planning even a small event can be easier with someone to bounce ideas off of, and who has gone through the process of setting up an event. There are a bunch of people who have run events.
  
=Get some help=
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To get a helper you can contact [mailto:Charlie@i3Detroit.org| Charlie - the VP], [mailto:contact@i3detroit.org| the officers] or you can post to [[Mailing list|our mailing list]].
Planning even a small event can be easier with someone to bounce ideas off of, and on the day of the event, it'll be nice to have someone to manage the door, show guests where the bathroom is, etc. Get that helper committed well in advance!
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=Schedule the event=
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===Find a minion===
Look on the google calendar: http://www.google.com/calendar/render?cid=i3detroit%40gmail.com and pick an appropriate day. There's nothing wrong with two events going simultaneously, but try to avoid conflicts.  Hint: scheduling well in advance will give time for the word to get out, and time for you to plan.
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Somebody to greet your guests , take tickets, and point out where the bathroom is will leave you to concentrate on teaching your class. As a bonus if your minion is a member you can now host a class larger than 10 people.
  
If you need help to add your event to the Calendar, ask on the list. We can grant you access, or just post it for you. Be sure to specify:
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==Schedule the event==
* Date and times, including duration
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Look on our google calendar: http://www.google.com/calendar/render?cid=i3detroit%40gmail.com and pick an appropriate time and day. There's nothing wrong with two events going simultaneously, but try to avoid conflicts. 
* Any description you want included
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=Create it on Eventbrite=
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==Publicize your event==
Not all events need an Eventbrite page. Generally, if you need people to be able to reserve space at the event, you should use Eventbrite. Hit http://www.eventbrite.com/ and log in. Either use contact@i3detroit.com if you know the password, or ask someone with access to add you individually to the account.
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===Create it on Eventbrite===
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Have an Eventbrite created for your event. Eventbrite gives us a way to make sure that people show up to your class!
  
Because Eventbrite assesses fees for pay-tickets booked through their service, create the tickets with a free price. I (Nate B) usually create two types of tickets:
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====Eventbrite Widget====
* "i3Detroit member or gift cert holder / $15 materials fee" with a cap of roughly 30% of the seating.
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This is a little piece of code that allows someone viewing our website to see ticket prices, how many tickets are left, and different ticket types (if they are available). A version of the widget that has been optimized for our website has been included below. To use it, copy and paste the code below into the text portion of your blog post remembering to replace '''[Your-Event-ID-Here]''' with the event id that Eventbrite generated for your event.
* "Non-member / $15 materials fee / $10 suggested donation" with the remainder of the capacity.
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As a nicety to the website please also include a <code><nowiki><!--more--></nowiki></code> tag before the widget. Including the tag will prevent clutter on our front page and improve load times.
If you're creating a class with an actual mandatory admission fee, making the tickets "free" might run afoul of Eventbrite's rules, but let's try to fly under the radar. Also, it usually works really well to underpromise and overdeliver, then gently mention the donation jar and go do something else for a minute -- mandatory fees create the impression that "I don't need to donate beyond that amount".
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<pre>
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<div style="width: 100%; text-align: left;">
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<iframe src="//eventbrite.com/tickets-external?eid=[Your-Event-ID-Here]&amp;ref=etckt" width="100%" height="306" frameborder="0" marginwidth="5" marginheight="5" scrolling="no"></iframe>
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<div style="font-family: Helvetica, Arial; font-size: 10px; padding: 5px 0 5px; margin: 2px; width: 100%; text-align: left;"></div>
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</div>
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</pre>
  
NOTA BENE: Please set the number of available slots to someone reasonable! Creating an event with 50 tickets, if we only have 20 chairs, is suboptimal. Realistically, if ten noobs show up, are you gonna be able to bring them up to speed?
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====Fees charged by Eventbrite====
 +
=====Fee Structure=====
 +
Eventbrite has three ticket types: paid, free, and donation, each with it's own fee structure.
 +
* Free: No fee is charged.
 +
* Donation: The fee is only charged by the credit card processor. (3.0% for US dollars)
 +
* Paid: As a non-profit we pay a reduced fee of $0.99 + 2% (capped at $7.95) to Eventbrite and 3% for credit card processing.
 +
=====Who pays the fees?=====
 +
From the authors observations people are much happier if you choose to absorb the fees. For example, the fees on a $35 ticket will be $2.74. Even if you have to bump up the ticket price you will receive less complaints than if you choose to pass them on.
 +
===Create a Blog Post===
 +
Our blog is one of the first things people see when they look i3 up online. It also provides a nice location for us to store all of our classes. For a good example of a blog post see [https://www.i3detroit.org/test-event-test-post/|  this test post]  Follow the steps:
 +
* Write the meat of your post. This should include important details such as what, where and when. (Don't be afraid to act a little salesmanly!)
 +
* Insert an eventbrite widget. The eventbrite widget allows people to see how many tickets are left and such right from our site.
 +
* Attach multimedia. Pictures or video can be added to entice people to come! You can post pictures of previous events or just related images.
  
Note also that Eventbrite will interpret "1481 Wordsworth" as "1481 Wordsworth, Bracknell, UK". Don't let it do that. Specify "1481 Wordsworth, Ferndale, MI" and it should work OK.
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===Get even more people to attend your event===
 
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=Publicize your event=
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* Post it to the [[Mailing list]]
 
* Post it to the [[Mailing list]]
* If you've scheduled in advance, consider posting both a "save the date" right away, and a reminder a few days before the class.
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* Ask for us to advertise your event on the google. (We have many mediums-send an email to contact@ to set this up)
* Make a [[blog post]] on the front page
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* Tweet about it to @i3Detroit. We will give you a retweet and we have a lot of random followers who are happy to share and participate.
* Follow the autotweet with some details in another tweet, if relevant
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* Ask a Facebook admin to post about it on the Facebook page, or make it a facebook event.
* Post it on [[http://www.yelp.com/events/create|Yelp]]. This can draw a lot of interest.
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* Post it on [http://www.yelp.com/events/detroit|yelp Yelp] (Click "Add event"). This can draw a lot of interest.
* Announce it to specific local groups whose members might not all be specifically following us. Try the Penguicon-general mailing list, and the All hands active mailing list, for instance.
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* Announce it to specific local groups whose members might not all be specifically following us. Try the Penguicon-general mailing list, and the All Hands Active mailing list, for instance.
 
* The day before the event (if it's been a while since the initial announcement), repeat these steps.
 
* The day before the event (if it's been a while since the initial announcement), repeat these steps.
  
=Be there=
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==On the day of the event==
Remember, people that attend your event are your guests. You are responsible for having them sign a [[guest waiver]] and follow the [[rules]].
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===Be there===
 +
Remember, people that attend your event are your guests. You are responsible for having them sign a [[Forms|guest waiver]] and follow the [[rules]].
  
=Set out the donation jar=
+
===Set out the donation jar===
 +
If you have not set a ticket price for your event consider asking for donations during it. Donations help to fund everything from the heat to super awesome tools and supplies.
 
Midway through your class is usually a good time to take a break, talk a little bit about i3Detroit, set out the donation jar, mention the fridge, and head for the fridge. By the time you return with your drink, the jar will probably contain evidence of how well the class is going. If you're using a tool with a cost-recovery system in place, explain that at the same time.
 
Midway through your class is usually a good time to take a break, talk a little bit about i3Detroit, set out the donation jar, mention the fridge, and head for the fridge. By the time you return with your drink, the jar will probably contain evidence of how well the class is going. If you're using a tool with a cost-recovery system in place, explain that at the same time.
  
=Clean Up=
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===Clean Up===
 
Enlist the help of attendees or other members, if possible, but it is your responsibility to leave the shop clean at the end of the night.
 
Enlist the help of attendees or other members, if possible, but it is your responsibility to leave the shop clean at the end of the night.
  
=Schedule a followup=
+
===Schedule a followup===
 
If this is the first time you've taught a particular class, there may be some empty seats.  However, if it's a good class, the attendees may want to take it again and they may tell their friends.  The next time you do a class, you'll likely have more guests.  You can even announce the followup at the end of class to make sure people know about it.
 
If this is the first time you've taught a particular class, there may be some empty seats.  However, if it's a good class, the attendees may want to take it again and they may tell their friends.  The next time you do a class, you'll likely have more guests.  You can even announce the followup at the end of class to make sure people know about it.
  
[[Category:HOWTO]]
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[[Category:HOWTO]][[Category:Classes]]

Latest revision as of 09:43, 27 May 2015

So you want to host a class or event? Great! Here are some instructions to help your event go flawlessly.

Get some help

Get expert help

Planning even a small event can be easier with someone to bounce ideas off of, and who has gone through the process of setting up an event. There are a bunch of people who have run events.

To get a helper you can contact Charlie - the VP, the officers or you can post to our mailing list.

Find a minion

Somebody to greet your guests , take tickets, and point out where the bathroom is will leave you to concentrate on teaching your class. As a bonus if your minion is a member you can now host a class larger than 10 people.

Schedule the event

Look on our google calendar: http://www.google.com/calendar/render?cid=i3detroit%40gmail.com and pick an appropriate time and day. There's nothing wrong with two events going simultaneously, but try to avoid conflicts.

Publicize your event

Create it on Eventbrite

Have an Eventbrite created for your event. Eventbrite gives us a way to make sure that people show up to your class!

Eventbrite Widget

This is a little piece of code that allows someone viewing our website to see ticket prices, how many tickets are left, and different ticket types (if they are available). A version of the widget that has been optimized for our website has been included below. To use it, copy and paste the code below into the text portion of your blog post remembering to replace [Your-Event-ID-Here] with the event id that Eventbrite generated for your event. As a nicety to the website please also include a <!--more--> tag before the widget. Including the tag will prevent clutter on our front page and improve load times.

<div style="width: 100%; text-align: left;">
<iframe src="//eventbrite.com/tickets-external?eid=[Your-Event-ID-Here]&ref=etckt" width="100%" height="306" frameborder="0" marginwidth="5" marginheight="5" scrolling="no"></iframe>
<div style="font-family: Helvetica, Arial; font-size: 10px; padding: 5px 0 5px; margin: 2px; width: 100%; text-align: left;"></div>
</div>

Fees charged by Eventbrite

Fee Structure

Eventbrite has three ticket types: paid, free, and donation, each with it's own fee structure.

  • Free: No fee is charged.
  • Donation: The fee is only charged by the credit card processor. (3.0% for US dollars)
  • Paid: As a non-profit we pay a reduced fee of $0.99 + 2% (capped at $7.95) to Eventbrite and 3% for credit card processing.
Who pays the fees?

From the authors observations people are much happier if you choose to absorb the fees. For example, the fees on a $35 ticket will be $2.74. Even if you have to bump up the ticket price you will receive less complaints than if you choose to pass them on.

Create a Blog Post

Our blog is one of the first things people see when they look i3 up online. It also provides a nice location for us to store all of our classes. For a good example of a blog post see this test post Follow the steps:

  • Write the meat of your post. This should include important details such as what, where and when. (Don't be afraid to act a little salesmanly!)
  • Insert an eventbrite widget. The eventbrite widget allows people to see how many tickets are left and such right from our site.
  • Attach multimedia. Pictures or video can be added to entice people to come! You can post pictures of previous events or just related images.

Get even more people to attend your event

  • Post it to the Mailing list
  • Ask for us to advertise your event on the google. (We have many mediums-send an email to contact@ to set this up)
  • Tweet about it to @i3Detroit. We will give you a retweet and we have a lot of random followers who are happy to share and participate.
  • Ask a Facebook admin to post about it on the Facebook page, or make it a facebook event.
  • Post it on Yelp (Click "Add event"). This can draw a lot of interest.
  • Announce it to specific local groups whose members might not all be specifically following us. Try the Penguicon-general mailing list, and the All Hands Active mailing list, for instance.
  • The day before the event (if it's been a while since the initial announcement), repeat these steps.

On the day of the event

Be there

Remember, people that attend your event are your guests. You are responsible for having them sign a guest waiver and follow the rules.

Set out the donation jar

If you have not set a ticket price for your event consider asking for donations during it. Donations help to fund everything from the heat to super awesome tools and supplies. Midway through your class is usually a good time to take a break, talk a little bit about i3Detroit, set out the donation jar, mention the fridge, and head for the fridge. By the time you return with your drink, the jar will probably contain evidence of how well the class is going. If you're using a tool with a cost-recovery system in place, explain that at the same time.

Clean Up

Enlist the help of attendees or other members, if possible, but it is your responsibility to leave the shop clean at the end of the night.

Schedule a followup

If this is the first time you've taught a particular class, there may be some empty seats. However, if it's a good class, the attendees may want to take it again and they may tell their friends. The next time you do a class, you'll likely have more guests. You can even announce the followup at the end of class to make sure people know about it.